¶ When I first discovered Jennifer Daniel's work I was struck by the concise wit and fantastic diversity of her portfolio which ranges from icons to illustration and information graphics. Then when our letterpress printing shop was recently called upon by Jennifer to print her new business cards my delight could hardly be contained to find out that Ms Daniel had diversified her business even further to now offering professional unicorn grooming services.
The project involved letterpress production of three business cards, each with a different illustration and typography. This is another example of smart work by the fledgling mythical services entrepreneur. Designers can create mix & match sets such as this when small sized pieces, like cards or postcards, can be ganged on a single sheet during the printing run. This is possible when the different versions use the exact same ink colors and printing specifications. Some designs may not be suitable for gang printing and graphic designers should speak to us before finalizing their artwork so we can advise on the the most efficient way to run the work.
Cranky Pressman created a duplexed paper where two different colors of stock are bonded together. Pop-Tone in Sweet Tooth and Razzleberry colors by French Paper Co. was used, each in 100 lb. cover weight bringing the finished weight of the card to a heavy 200 lbs. The card fronts were letterpress printed in 2 colors, Black and Rubine Red with matching Rubine edge tinting.
This is an close-up of the ASCII illustration technique used by Jennifer Daniel. It also shows how letterpress relief printing makes a physical bite impression or indentation into the paper surface. At actual size, although very beautiful, the bite is more subtle than it appears in this photo. Even the tiniest of circus flea can look quite extreme when magnified to gigantic proportions.
Of course good design thinking and technique can only take you so far. Luck can also play a part in any creative process and Jennifer accounted for this fact by including a special card in her project guaranteeing success, fame and fortune. We assume this is a big selling point with most pet unicorn owners.